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Hotels cash in on Nations Cup Fame it!
Posted on Jan 13 2008 11:43 PM by abid

Many hoteliers in Ghana have come under fire for using the Africa Cup of Nations finals as an excuse to impose massive price hikes.Almost without exception, hotels, lodges and guest houses throughout the country have either doubled or tripled their rates as the big kick off approaches.Ghana is bracing for a huge invasion by football fans, officials and journalists but many of them will find hotels either fully booked or too expensive.The price hikes are such that visitors will have a better chance of finding hen's teeth than reasonably priced accommodation.For instance, the rate for a standard room at one hotel in the capital, Accra, has exploded from US$140 to US$300.A lodge which normally charges US$80 per night is now asking US$230 for the same facility during the Nations Cup period.


We're not here just to make money off people
Obed Kwame Bioh, Guest Service Manager at Alisa Hotel

"We appreciate that demand is high because of the football, but is that a reason to exploit us?" asked one Dutch visitor who now intends to cut short his stay from three to two weeks.

The unhappy Dutchman, who declined to be named, attacked 'greedy hotel owners' for stretching the conventional laws of supply and demand to 'unnacceptable levels.'But Obed Kwame Bioh, Guest Service Manager at Alisa Hotel in the capital, Accra, denied that profiteering was taking place.

Bioh told BBC Sport that whilst he could not speak for the other hotels, it is standard procedure for hotels to change their prices 'based on what the year ahead of them looks like.'

Bioh said: "At Alisa, we're not doing anything extraordinary. Our rates are much better and much cheaper but, of course, other hotels will have to speak for themselves.

"We're not here just to make money off people. The country's reputation is at stake so at the end of the season, everybody has to account for what they have done."



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