When Alberta's housing market abruptly switched from white hot to cold late last year, Calgary home builder Don Doolan decided the best way to keep the buyers coming was to discount prices - a lot. New single detached houses, which his company sold for $500,000 to $525,000 in 2008, are now on the market for $425,000 to $450,000. The 15-per-cent price reduction is generating sales that will enable his firm, Talisman Homes Ltd., to ride out the recession and "live to fight another day," Mr. Doolan said yesterday, adding that other Alberta builders are offering similar incentives.

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